Minerva co-sponsor Food for Life, Cycle for Life Easter 2012 Cycle Expedition

16 May 2012

Food for Life, Cycle for Life is a Kenyan charity dedicated to raising funds to support ISKCON (The International Society for Krishna Consciousness) in its efforts to provide hot meals for needy people living within 40 kilometres of Nairobi. ISKCON is the largest distributor of hot meals on the planet. Over the last 3 decades this charity has delivered over 10 billion hot meals.

The Easter expedition was the 4th organised by the Committee of Food for Life, and this year the expedition took the form of a 212 kilometre cycle ride from the Kenya/Tanzania border to the Ngorongoro Crater. The objective was to enjoy good company, breath-taking scenery whilst raising more than £250,000 (with on-going interest, enough to provide 600 people with one hot meal per day for life).

Minerva was delighted to support an event where so many of our friends and professional associates were either participating or assisting with the organisation and logistical challenges such an event presents. In particular it was good to see so many familiar faces at the gala dinner in Nairobi just before the expedition took off.

Although injury forced our representative to reluctantly withdraw from the ride in the weeks leading up to the event, the overwhelming feedback was this was a great experience, well organised, and despite being the rainy season in Tanzania, the sun shone throughout (almost). The final day included some very tough uphill stretches however most completed the challenge, and more importantly, Food for Life smashed their target and raised more than £300,000.

As part of its corporate social responsibility programme, Minerva supports a variety of good causes in all the territories where it has a presence, in particular India and East Africa. For more information concerning Food for Life, Cycle for Life please visit www.foodforlifecycleforlife.org
 

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